Editor’s Note: Don’t forget to attend ebizQ’s virtual Enterprise 2.0 conference
href=”http://www.ebizq.net/events/enterprise2/”>today. You don’t want to miss it!

Every other day there’s another story about how social networking technology is going to revolutionize corporate collaboration and boost productivity and yada yada yada. An article this week in CMS Wire has another perspective.

In the article, Barb Mosher points out that huge numbers of survey respondents often claim to be ready to implement social networking technology, but people’s definitions of the technology and of Enterprise 2.0 in general remain murky. Everyone seems to want to implement the latest cool technology but without a clear strategy or objective. Some wonder also whether sweeping generalizations about how workers prefer to communicate may be inaccurate. Are the social networking solutions really addressing a business need in most cases? What do you think?

This entry was posted on Wednesday, July 23rd, 2008 at 7:39 am and is filed under NEWS. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.